AXA IM and BNPP AM are progressively merging and streamlining our legal entities to create a unified structure.

On 1st July 2025, AXA Investment Managers was acquired by BNP Paribas Cardif, the insurance subsidiary of BNP Paribas. 

Following the acquisition of AXA Investment Managers by the BNP Paribas group on 1 July 2025, the business of AXA IM Select Asia Limited will be transferred to BNP PARIBAS ASSET MANAGEMENT Asia Limited, an affiliate within the BNP Paribas group, from 1 April 2026. 

This website describes the services that BNP Paribas Asset Management delivers to its clients. 

The importance of diversification

Putting all your money in one type of asset can be a risky strategy. You can help reduce that risk by ‘diversifying’ your assets, or in other words, spreading your money across a mix of investment types and countries.

As different assets and regions react differently to changes in political and economic conditions, this often improves the probability that poor returns from one or more investments are offset by the good performance of others. In turn, this helps improve the chances of more consistent returns over the longer term.

Diversification is an important fundamental principle to both those that are new to investing as well as the more experienced investor aiming to build a resilient investment portfolio.

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Diversification is the only
free lunch in investing

Harry Markovitz
Economist and pioneer of modern portfolio theory

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The importance of diversification

Each colour represents a different asset class.

Source: Morningstar, data 1 January to 31 December. US dollars. Past performance is not a guide to future performance

The chart shows why it is so important to make sure your investments are diversified. As you can see, over time no single asset class or regions is a consistent top performer. Spreading your investments across a range of asset classes and regions could help smooth the impact of ups and downs in the market. One investment may perform badly in any particular year but this negative performance could be offset by the positive performance of another investment.