AXA IM and BNPP AM are progressively merging and streamlining our legal entities to create a unified structure.

On 1st July 2025, AXA Investment Managers was acquired by BNP Paribas Cardif, the insurance subsidiary of BNP Paribas. 

Following the acquisition of AXA Investment Managers by the BNP Paribas group on 1 July 2025, the business of AXA IM Select Asia Limited will be transferred to BNP PARIBAS ASSET MANAGEMENT Asia Limited, an affiliate within the BNP Paribas group, from 1 April 2026. 

This website describes the services that BNP Paribas Asset Management delivers to its clients. 

New to investing

Investing is one of the most effective ways of increasing wealth over the long term. It involves carefully selecting assets with the aim of growing your money to reach your investment goals. Contributing to financial security and providing more flexible lifestyle choices, investing is an important discipline that may be beneficial to consider starting as early as possible.

In the current inflationary environment, investing has become even more important. Many workers are set to retire on lower incomes than those of previous generations and the default investment alternative of keeping money in the bank risks eroding the value of cash savings.

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Investment goals

Setting financial goals for investors allows them to focus on decisions that will help their overall objectives, rather than monitoring the outcomes for a range of individual investments. Just like goal setting in life, it can help people focus their behaviour and remain motivated. 

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Understanding risk

For investors, risk represents the chance that a particular outcome or financial gain differs from its expected return. However, risk is an inherent part of investing and there are different types of financial risk.

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What is a fund?

A fund is a type of investment that starts with a pool of investor capital, deployed by a fund manager according to a set of financial goals, providing access to a very wide range of investment opportunities, both broad and specialised. 

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Asset classes explained

Asset classes are groupings of investments that have similar financial characteristics. Each asset class carries its own set of risks and rewards. There will usually be little correlation between asset classes; when a specific asset class is performing well, others may vary / outperform or underperform. 

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Why invest globally?

Only investing locally means missing out on opportunities offered by global markets. Better diversification, more investment options and reduced volatility are among some of the reasons investors should consider investing globally.

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Savings versus multi-asset

Both savings accounts and multi asset funds can offer benefits for investors. Over the long term, investing and saving can complement one another and potentially help towards achieving financial goals.

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